Policy and Legislative Initiatives

The mission of the Willamette Valley Wineries Association is to promote, preserve and advance the prestige of Oregon’s Willamette Valley AVA and its wines through the support of our members, community and environment. Find information about our policies, legislative initiatives and advocacy here.


Promoting Compliance with OLCC and TTB Labeling Regulations

The WVWA seeks to protect against wine labeling and associated practices that have the potential to negatively impact the value and reputation of the Willamette Valley AVA and its wines. Read more. 


Conjunctive Labeling, Exclusive Grape Sourcing and Grape Variety Content

In support of our mission to promote, enhance and protect the prestige of Willamette Valley Appellation and our wines, the Willamette Valley Wineries Association (WVWA) is advocating to strengthen our wine labeling and content standards. Read more.


Statement on Diversity, Equity, Belonging and Inclusion

The Willamette Valley Wineries Association (WVWA) would like to make our position on racial equality absolutely clear to our customers, our community members and the wider wine industry. Read more.